Saturday, January 25, 2020

Application of Communication Theories

Application of Communication Theories Choose one communication theory which you think will help organization and how it will help communication requirement? Answer: In other words communication theories explains systematic summary about the nature of the communication process, certainly, theories can do more than summarize. Amongst the various theories of communication, diffusion and agenda setting theory would help meet the communication requirements at the GDW. (Sligo,1997) Diffusion Theory: Diffusion Theory is related to human behavior, getting new ideas, how to implement them, step-by- step, this theory explains how one reaches an important decision. There are five stages within the diffusion process: 1. Awareness Individual is aware of it. 2. Interest Wants to learn more. 3. Evaluation Asks others for feedback. 4. Trial Uses a sample, etc. 5. Adoption Now a user/believer. Agenda Setting Theory: Agenda setting theory is more beneficial for public relationship; it works wonder to get the attention of the media, the public and policy makers. Some researchers says it is set of issues that can be used for multi-directional purpose. By applying the above two theories communication requirement can be fulfilled at the government disability workshop. As these two theories would help interact easily with each other, understanding will improve, thus maximum output can be gained.(Sligo,1997) Can you evaluate how effective was Ralf Ocker communication to the staff? (You need to analyze good and bad communication within the organization) Answer: Ralf communication is not good. Email is not a good communication always. He always do communication with the staff by email. He can sit with the staff and give feedback their questions. He needs to listen his staff. He is a good listener and professional rather being emotional. Ralf dont care of others and fire people. He should follow face to face communication with the staff, because it is two way communications and resolve so many conflicts quickly. As far as the role of Mr. Ocker to reshape the GDW is concerned, he used the parallel theories models of good communication restructuring, as he announced cutting down of substantial funds also he closed the workshop for some time until a way could be found to make them significant and profitable. In such manner he assesses the most significant valuable planned changes for the GDW. He observed the situation that workshop need changes, He arranged meeting with the staff from other department to think together about whole processes In order to evaluate new ideas he listened to the planning of Mr. Fred, Mr. Mavis Ms. Mary In adoption, he brought up a team whose main motive would be to bring changes in organization which was called Ability Plus(Locker,2003) In the conclusion, the Mr. Ralph Ocker communication planned changes brings a new era of business behavior to the GDW. His strategy is quite similar to Diffusion theory in which changes are adopted or rejected the all stages.(Locker,2003) i)Identify four stages of perception process (theory) Answer: Perception is a process, by which we study the world around us, world that consist persons, objects and its experiences. Perception is unique to each person, two people cannot experience the world exactly the same at a time. Perception process occurs in four stages, namely- 1. Stimulation: When someone receive the information. 2. Attention: When someone pays attention and receive/accept only what he wants 3. Organization: How do someone organize other ideas what he listen or receive 4. Evaluation: Evaluate the information. Understanding of the parts ii) Identify and explain Ralf listening technique. Answer: 1. Ralf Ocker is a experienced guy and stimulates information perfectly 2. He paid full attention to the message. ( In this stage Ralph Ocker took two weeks in order to know and understand the organization and the staff) 3. He organize the information (After knowing the way the organization behaved Ralph Ocker then organized how and what has to be done, he announced cutting down of substantial funding, then he closed the workshop for some time until a way could be found to make them actually turn into something significant and profitable, he also welcomed suggestion from the staff). 4. He also evaluates the information perfectly. (In the this stage Ralph Ocker interpreted the changes he was about to bring. In this stage he added meaning to the points he had brought in front of the staff by sending a mail which had a detailed account of proposed changes). i) Definition of Assertive Communication. Answer: Assertive communication is the straight forward open expression of your needs, desire thoughts feelings it involves advocating for your own needs while still considering respecting the need of others. All of us use assertive behavior at times, quite often when we feel vulnerable or unsure of ourselves we may resort to submissive, manipulative or aggressive behavior. Assertiveness is a useful communication tool. Its application is contextual and its not appropriate to be assertive in all situations. Remember, your sudden use of assertiveness may be perceived as an act of aggression by others. Theres also no guarantee of success, even when you use assertive communication styles appropriately. ii) Analyze GDW staff assertive response by using Four Fs-Facts, Feelings, Focus and Feedback. Answer: Facts: Remain neutral and dont attack; talk about fact, truth; Do not blame anyone and speak the truth. Fred speak the truth. Many of GDW staffs were ex armed personnel who had very rigid structure who used autocratic management style, machinery were out dated , GDW had a limited amount of contract cause of little funding were unable to compete with the commercial rivals. Focus on Action: Ocker planned a better and productive strategy, he made sure changes were strictly followed. Fred focused on action. Feelings: Some people from the staff were favoring the new management system (accepted by Ocker Fred) and some of them was against, but in the mail sent by Ocker clearly states that changes would go ahead as planned. Feedback : Feedback refers to the process of exchanging information is order to make things clearer. There were many instances that took place in the GDW which explains how feedback process was done in GDW from the joining of Ocker to the decision he finally made in the end. i) Identify and evaluate the guideline for giving and receiving feedback. Answer: Giving and receiving feedback should be Specific and objective, on timely, and honest. ii) What advice you give Rlaf Ocker regarding receiving and giving feedback. Answer: Giving and receiving feedback involves the interaction of both the parties, thus Ralph Ocker should make sure he not only explains his point but should also understand what the staff wants to say. He should also clarify them in order to avoid confusions. While giving or receiving feedback there can be statements which might sound nitpicky to one, Ralph Ocker should make sure he avoids such situation and should assume that the persons who pointed it out would did so as it was important to be mentioned. Make it a positive process and experience. Ralph Ocker should always remember that his main purpose was to reshape the GDW and hence his main focus should be to improve the condition of GDW and in order to do that he should make sure he shouldnt be harsh, critical or offensive. Be timely and regular and specific Ralph Ocker should make sure that he does not take much time in receiving and giving the feedback i.e. he should make sure he keeps interacting with the staff of GDW on regular basis so that there is no point of confusion and maximum output can thus be generated. Have available all the necessary information Ralph Ocker should make sure he has all the required data, facts, information which would be needed in the process of interaction also he should make sure that all of them is well organized in order to avoid any confusion and for easy reference. Be a good listener and ask for clarification Giving and receiving feedback involves the interaction of both the parties, thus Ralph Ocker should make sure he not only explains his point but should also understand what the staff wants to say. He should also clarify them in order to avoid confusions. OR Giving: 1. Invite individual to self access 2. Comment on position 3. Focus on behavior not person 4. Own the statement and dont wait 5. Be clear and specific 6. Discuss with staff and ask how they feel 7. Try to give positive feedback 8. Use I 9. Immediate feedback is more reliable, So give feedback as soon as possible Receiving: 1. Self access your ideas and work before hand 2. He shall check if he has understood the specific of feedback where more focus required 3. Take negative feedback too, it is useful 4. Prepare specific question that you want on other person to provide feedback on Regarding conflict negotiation- i) Identify two causes of conflict at GDW. Answer: Conflict is an integral part of Human being, it is said that until, you have people dealing with people, making decisions or meeting deadlines you will Have Conflict. Mass causes of conflict in organization are poorly defined Goal, Divergent personal Values, lack of co-operation, unclear roles, communication failure, personality conflict etc. The two causes of conflict at the GDW are as follows:- 1. Restructuring: 2. Difference of Opinion: In organization many people work so opinion might be different. 3. Lack of Formal Communication: It refers to the condition of GDW which lacked formal conversation as the earlier staff was rigid in nature and they followed an autocratic management style. When people dont interact in an organization of formal topics chances of conflicts rises to a higher point. 4. Poorly Defined Goals: Before the arrival of Ralph Ocker the GDW lacked planning strategy and had undefined goals due to lack of communication between the staff members. When such huge things are ignored chances of conflict rises to a large extent ii) In your opinion what conflict management style or technique Ralf should have used at GDW. Answer: Conflict management is the practice of Identifying handling a conflict in sensible fair efficient manner. Ralph Ocker should have used/considered the following to prevent conflicts: 1. Frequent meeting with the staff members 2. He should have allowed the team to express openly 3. He should sharing objectives completely and correctly4. He should give a clear detailed Job description5. Ocker should distribute task fairly 6. He should never criticize any of the staff members publicly 7. He should always be fair and should do justice with everyone Style: Collaboration: This is where Ocker will pair up with the other stuff to achieve both of their goals. Competition: This is win-lose approach. Ocker should act in a very assertive way to achieve his goal. q7. i) Discuss the key principles for restructuring communication. Answer: Restructuring is one of the biggest decisions your organization can make and you will find it much harder to undo damage done by a poorly managed restructure than it is to ensure that the restructure is a success in the first place. Its likely that your managers and HR staff will not have undergone a restructure before and therefore lack of the knowledge and experience of conducting one. If they have, then their previous experience may have been focused on improving their own individual circumstances. They may have limited knowledge as to how things could or should have been done better at an organizational level. I would like to suggest the following new principles/guidelines for the management- Bring a flat structure of management into picture Enable decision-making informed by strong cross-system consultation, listening and respect Promote close productive working relationships within the Ability Plus Retain a learning organization philosophy of continuous staff development, engagement and teamwork Outsource, eliminate, or transfer non-essential services, Bridge the communication gap between the staff members in the ability plus Adopt a cross functional team approach to problem solving Reduce complexity Focus on core activity Maintain flexibility Use role model in leadership development, etc. ii) How do you restructure communication? Answer: 1. Face to Face Communication: 2. Accountability of Communication: 3. Communication with Truth: 4. Communicate the Vision: 5. Listening to the employee: 6. Senior Manager should be visible and accessible to the employee: 7. Communicate timely: i) Business Report Guideline Answer: Report cover Executive Summary Table of contents 1 Terms of Reference 2 Procedure 3 Findings / Analysis 3.1 Profitability Development Process of Metalwork Department 3.2 Making Profit out of Metalwork Department 4. Conclusions 5. Recommendations à ¢- Referencing à ¢- Appendix ii) Do you think presentation is good idea or not after report? Answer: Presentation is good idea because face to face communication is possible through it not by report. iii) Why each person is different perception of Andrews performance? Answer: Because each people have different perception about others. Ray: Selective Attention. Ray heard that Andrew is doing well. because he is qualified and bright. this is called selective attention. First immersion last long. Tim: Perceptual Accentuation: He said Andrew is too slow to learn the job, because he saw Andrew day to day activities and fix Andrew mistakes. Kate: Differences in perceptual ability: Kate said that he is not a good member of team and slow. Sione: Consistency Effect: Andrew is a Rugby Player, So he likes Andrew and think he must be a good team player. Andrew: Self-serving attribution bios: He think he is doing well and it is called self serving attribution. iv) List the four elements that define culture. What are the strategies you can use that can help communication between culture? Answer: Time: 2. Context: Context is best defined as the array of stimuli surrounding a communication event including: body gestures; tone of voice; physical distance between interlocutors; time of day; weather; situation (for example, during a war commemoration ceremony); societal norms; geographic place of communication; and other external factors. 3. Memory/ Understanding: 4. Space/Distance:

Friday, January 17, 2020

Albert Einstein: the Miracle Mind Essay

The book, Albert Einstein: The Miracle Mind, written by Tabatha Teatts is about this century’s greatest physicist, Albert Einstein. He was born on March 14, 1879 in Ulm, Germany to Hermann Einstein and Pauline Koch. Albert’s original name was Ainstein and his ancestors were of Jewish origin. Down the generation, for some unknown reason, the name was changed to Einstein. When he was about one year old, his family moved to Munich to set up an electrical engineering company. Contrary to the belief that he must have always been a brilliant child, he was rather an unusual child. He was a slow talker and preferred to play by himself. He was thought to be â€Å"stupid† and slow due to his habits. When Albert wanted to talk, he would first think about it, then say it quietly to himself, and finally say it out loud. He was not interested in rough outdoor plays as other boys, but rather enjoyed puzzles and building houses by stacking cards. Just because he played quietly does not mean that he did not have a temper. When he was five years old, he was taught by a home tutor who never returned after almost being struck with the chair by Albert. He even had severe temper tantrums, which persisted until he was seven years old. When Albert was six years old, he had an experience that would influence his imagination and curiosity and shape his future. Albert had been ill, and to amuse Albert, his father brought home a compass. Albert was amazed that no matter which direction he turned the compass, the needle would still point north. At the age of seven, Albert was allowed to start directly at the second grade level at Volksschule – a Catholic elementary school. He did well in his studies. At the age of nine, he enrolled in Munich’s Luitpold Gymnasium (â€Å"gymnasium† is actually a German word for â€Å"secondary school†). At the age of ten, he became attracted in mathematics and science, and read many books in these fields. Albert was influenced by a book written by Aaron Bernstein that made him think about what it would feel to travel on a wave of light. This eventually led to Albert’s great theory of relativity. While he was still in school, the family’s electrical company in Germany shut down and the family moved to Pavia, Italy. Albert was to stay and finish school, but on December 29, 1894 he quit school and moved to Italy to be with his family. Albert planned to enter Federal Polytechnic University in Zurich. He studied hard in math and science but barely studied in the other subjects. He performed well in math and science, but failed in other areas. Therefore, he was not accepted into the Polytechnic. However, the head of the physics department was so awed by Albert’s math and science scores that he was invited to attend the lectures even if Albert was not accepted into Federal Polytechnic University. However, Albert could not accept it because he had to move to Aarau, Switzerland to finish his last year of secondary school at Canton School. After finishing at Canton School, Albert was accepted into Polytechnic. In his first year Albert learned about math and mechanics. He became really excited when he started learning physics, but when he soon found out that the professor never taught new lessons in physics, he lost interest in class and annoyed the teacher. This proved to be a mistake later in his future when was trying to find a job. Albert mainly studied by himself, and one of his close friends who took good notes shared them with Albert. This helped Albert get through his classes. When Albert had free time he went to cafà ©s with his friends and had long discussions on theories, experiments, and problems to occupy the time. He also loved to play his violin, which helped him to meet many new people since he was a good-looking musician. Then he met Mileva Maric, a student at Polytechnic who was very intelligent and had great knowledge in mathematics. They became friends and quickly grew close. After Albert graduated in the summer of 1900 his had planned on obtaining advanced degrees while working as an assistant to one of Polytechnic professors. His second goal was to marry Mileva, but he did not do very well on accomplishing either one of those goals. He could not find assistantship because he had irritated his physics professor while at Polytechnic. Because Mileva was a little older than Albert, was not Jewish, and had a limp from being born with a dislocated hip, Albert’s parents were very much against their relationship. Albert was not allowed to marry until he was able to find a job. By December of 1900, Albert finished writing a paper on capillarity (the interaction between liquid meeting solid), and it was published in the Annalen der Physik (Journal of Physics), but he still could not find a job as an assistant. Things started to look brighter when his friend got him a position as a patent examiner and another friend asked him to teach a class for couple of months. In May of 1901, Mileva found out she was pregnant and by end of January 1902 she had a little girl and named her baby Lieserl (Little Lisa). By then Albert was working at the patent office and getting steady pay. In October of 1902, at the age of fifty-five, Albert’s father died of heart disease. Just before he died, he gave Albert permission to marry Mileva. On January 6, 1903, Albert and Mileva were finally married. Albert continued to work for the patent office. Albert became lonely staying at home with just his wife and his daughter, so Albert and his friends met every night and discussed theories and books they were reading. They called their group â€Å"the Olympia Academy.† In May 1904, Hans Albert Einstein was born. By end of 1904 one of Albert’s close friend, Michele Besso, came to work with him at the patent office. Albert enjoyed going over questions about light with his close friend and wrote many scientific papers to Annalen der Physik even though he was working full-time. Mileva helped Albert with the mathematical facts. In March 1905, he finished his paper on light. This would become the basis for the quantum physics, which would later help us create lasers, transistors, cell phones, electron microscopes, DVD players, solar cells, weapons, cameras, aircraft, and magnetic resonance imaging (MRI). In April 1906 Albert was promoted to â€Å"Technical Expert Second Class† and received a raise while working at the office. By 1905 and 1909 Albert wrote over two dozen papers to Annalen der Physik. On the other hand Albert’s Olympia Academy group stopped meeting each other because some members left town. While the other members of the group were gone Albert and Mileva had to occupy the time. So they drew a drawing of a machine that could measure tiny amounts of energy. After they finished their drawing they sent it to the Habicht brothers. The Habicht brothers worked on it for about twenty years. But by 1911 Albert gave up hope. In 1907 Albert went to Bern University to look for a job. Just as he was preparing to leave for the university in Zurich, his wife, Mileva, got pregnant again. So, instead of going to Zurich he decided to move the entire family to Prague, Germany for the university there. After they got to Prague, joy and tragedy struck. The good news was that they gave birth to their second son, Eduard. The bad news was is that Albert came down with stomach ailment – a condition that would cause difficulties for him for the rest of his life. By October, he was well enough to attend the first Solvay Conference in Brussels, Belgium. Albert said that he had never labored as hard. When Albert turned thirty-four in March 1913, he received a birthday card from his cousin, Elsa. After that, their letter writing began again. That summer, Albert’s friends, Max Planck and Walther Nernst, tried to convince him to move to Berlin. Albert decided to go but not until April 1914. Mileva and the children, however, remained in Zurich. He was sad to leave his children, but an exciting event was on his mind: an upcoming eclipse. In Berlin, since he had nowhere else to stay, he stayed at his cousin’s (Elsa) house. Mileva gave math and piano lessons to try to make ends meet while Albert was gone. At Easter time in 1916 Albert and Mileva divorced, and his stomach troubles got worse. Albert lost about fifty-eight pounds because of this. In October 1917 Albert finally became the director or the Kaiser Wilhelm Institute for Physics. Elsa’s daughter, Ilse, became Albert’s secretary in January 1918. Working with Ilse gave him many ideas. Albert asked Ilse if she would marry him even though he was already engaged with her mother. Although Elsa gave them her permission to marry, Ilse rejected Albert. After divorcing Albert, Mileva was not earning enough money to support herself. This made Albert feel sorry for leaving her. Thus, he told her that he would give her any Noble Prize money he won in the future. Elsa and Albert finally got married in Berlin on June 2, 1919. A couple of weeks after the marriage the solar eclipse happened. On February 20, 1920 Albert’s mother, Pauline, died. He was so sad that he went to the United States to get it off his mind. His first trip to the United States was on April 1921. He was welcomed to the White House by President Warren G. Harding. He also won the Nobel Prize in Physics in1921. He was so famous because of his theories he was asked to lecture and visit Prague, Austria, France, Japan, Singapore, Hong Kong, and Palestine between 1922 and 1923. On the personal side, his son Hans Albert married a woman named Frieda Knecht in 1927 and Ilse got married to a man named Rudolf Kayser in 1924. In 1928 Albert developed a heart condition that made him stay in bed. The Einstein’s had a summer house in Caputh, Germany that they used when they wanted to get away from the crowd for a while. When Albert turned fifty in 1929 he was well enough to appreciate his birthday gift: a sailboat. Sailing became one of his chief hobbies. Not long after this, Albert received news of tragedy and excitement. The great news was that Hans Albert and his wife gave birth to Bernhard Caesar Einstein. The horrible news was that his second son, Eduard, got sick with schizophrenia. Albert had to return back home so they left their summer home never to return again. Germans came to Albert’s summer house and burned everything down in search of him. When they could not find him, they put him in the official â€Å"Enemies of the State† book, with the caption stating â€Å"Not yet hanged.† In 1934, Albert was in Princeton, joined by Elsa’s daughter, Margot. Sadly, Ilse ha d died. Two years later, in December 1936, his wife Elsa also died. On July 1939 a man named Leo Szilard informed Albert that the Germans may be planning to drop an atomic bomb on the United States. They told this to President Roosevelt. In 1943, Albert still was not allowed to work on the Manhattan Project, but was allowed to work for the U.S. Navy as a high-explosive adviser. The Congress offered Albert an American citizenship. While he was working on his citizenship, America dropped two bombs on Japan. This was all due to Albert’s work. Albert felt devastated and ashamed. In 1948 Mileva died because of a terrible stroke. When the President of Israel, Chaim Weizmann, died in 1952, Albert was offered presidency, but he turned it down. Albert kept getting stomach pains. That same year, a radioactive metal was discovered in the debris from the first thermonuclear device explosion. The metal was designated a new chemical element and officially named â€Å"Einsteinium† for Albert Einstein in 1955. Albert became so famous that people wanted autographs, quotes, advice — even for his shoes from him! On his seventy-seventh birthday people asked him if they could take a picture of him. He agreed but when they took his picture, he stuck his tongue out instead of smiling. Also on his birthday he got a card from his friends who addressed their greetings to the â€Å"President of the Olympia Group.† On April 13, 1955, Albert’s abdominal aneurysm ruptured and he was admitted to the Princeton Hospital. He did not want any heroic measures to keep him alive. In his hospital room he tried to figure out the problem that had stumped him for so long. When he finally figured out the answer he told the nurse. Unfortunately, because he said it in German, she did not understand. Albert Einstein died on April 18, 1978, at 1:15a.m. Albert did not mind people studying his brain, but did not want the results publicized. Still today his theories are being tested and proved all over the world. Because of all his fame from his theories, an artist named Robert Berks sculpted a bronze statue of Albert Einstein in 1978. The statue stands outside of the National Academy of Sciences in Washington D.C. holding a notepad saying his famous equation, E=mc ².

Thursday, January 9, 2020

Software As A Service ( Saas ) - 2035 Words

Abstract. Software-as-a service (SaaS) is becoming popular in the modern era of cloud computing. Most of the organizations prefer to use SaaS instead of on premise software applications. This brings the responsibility of supporting a large number of tenants by the software vendor. A good approach for handling multiple tenants is to implement multi-tenant architecture for SaaS. Multi-tenant SaaS application will run a single instance of the application for all the users while providing enough customization options to tenants so that they feel like they are working on a dedicated application. Nevertheless, implementing the multi-tenant architecture effectively is a complex task as a lot of challenges and implications are involved in the†¦show more content†¦The benefits of SaaS that make it popular are as follows: No additional hardware costs: the processing power required to run the applica-tions is supplied by the cloud provider. No initial setup costs: applications are ready to use once the user subscribes. Pay for what you use: if a piece of software is only needed for a limited period then it is only paid for over that period and subscriptions can usually be halted at any time. Usage is scalable: if a user decides they need more storage or additional services, for example, then they can access these on demand without needing to install new software or hardware. Updates are automated: whenever there is an update it is available online to ex-isting customers, often free of charge. No new software will be required as it often is with other types of applications and the updates will usually be deployed automatically by the cloud provider. Cross device compatibility: SaaS applications can be accessed via any internet enabled device, which makes it ideal for those who use a number of different devices, such as internet enabled phones and tablets, and those who don’t always use the same computer. Accessible from any location: rather than being restricted to installations on indi-vidual computers, an application can be accessed from anywhere with an internet enabled device [15]. To get the maximum out of SaaS, another emerging characteristic called multi-tenancy is needed to be

Wednesday, January 1, 2020

Essay on Deoxyribonucleic Acid or DNA Defining Our Life

Deoxyribonucleic Acid or DNA: Defining Our Life Genetics is defined as the study of heredity. Heredity is controlled by genes, which aid in the development of a cellular organism’s definite characteristics. Such characteristics include sex, hair color, eye color, and countless other traits. Genes are composed of deoxyribonucleic acid, more commonly abbreviated as DNA. Deoxyribonucleic acid carries the genetic material for all cellular organisms. These molecules carry the information needed to direct many important processes that take place inside of the cell. This information is vital to the survival and health of the organism. Genetics has a long history filled with numerous different scientists†¦show more content†¦In 1883, a German biologist named August Weismann argues that all genetic material is contained inside the nucleus of the cell, and that this information is what transfers hereditary information from generation to generation. Weismann argues that the male and female parents equally contribute to the heredity of the offspring. He also says that chromosomes are the bearers of heredity. In 1953, Francis Crick, a British molecular biologist, and James Watson, an American biochemist, discover the structure of the deoxyribonucleic acid molecule. They discover that the deoxyribonucleic acid is a double stranded helix of complementary nucleic acids. In both plant and animal cells, the deoxyribonucleic acid is located in the most prominent organelle, the nucleus. Organelles are compartments in the cell that perform a function that is key to the cell’s life cycle. The nucleus is often thought of as the â€Å"brain† of the cell. The nucleus not only contains the blueprint for making similar cells, the deoxyribonucleic acid, it contains the blueprint for making the entire organism. These plant and animal cells are a typical example of eukaryotic cells. In the other type of cell, a prokaryotic cell, the deoxyribonucleic acid is located in the central part of the cell. A nucleus is absent in this type of cell, so the deoxyribonucleic acid is confined in the cytoplasm, jellylike substance, in the center of the cell. By beingShow MoreRelatedDna And Protein Synthesis Essay1332 Words   |  6 PagesDNA and Protein Synthesis One of the most fundamental properties of any and all living organisms is that of reproduction. As we all have learned, organisms inherit their genetic information defining their structure and functions from their parents. Similarly, all cells come from preexisting cells, so the genetic information is duplicated and pass from the parent to the new cell of each division. DNA is the term that is used in biology, as well as several other parts of your everyday life. 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